The ‘Mad Science’ Behind Evil Genius Cigars

Evil Genius cigars is the brainchild of Alex Hirsch, a cigar enthusiast from Bethlehem, Pennsylvania who brings a unique perspective to the art of blending. Hirsch, who has been smoking cigars for more than 20 years, brings passion, knowledge and science to the cigar industry. “My former business partner was doing some lab work analyzing premium cigar blends trying to better understand them that way,” said Hirsch. “He had replicable data.” That “replicable” data translated into a company that produces carefully crafted cigars based on analysis and market research. The…

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