Sizzlin’ Sunday – Inside the Mind of Emma Viktorsson

HER MISSION WAS TOP-SECRET – HER PLAN WAS FLAWLESS “Why I Created Freyja” “I wanted to make sure that my cigar would fit into our company, Las Cumbres Tabaco. Freyja (Nordic goddess) and Senorial (Lordly) fit each other perfectly with our company name, ‘The Summits of Tobacco’ – translated from Spanish to English,” expressed Viktorsson. Despite growing up around tobacco as the daughter of an international executive for Swedish Match, Emma Viktorsson never dreamed of blending her own cigar. In fact, Jose Blanco was a twinkle in her eye long…

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