Joya de Nicaragua Commemorates its 50th Anniversary with CINCO DÉCADAS
Estelí, Nicaragua. Because fifty years as pioneers and leaders of the Nicaraguan cigar industry deserve a superb tribute, Joya de Nicaragua is proud to present Cinco Decadas. A cigar not only made with an exclusive collection of tobaccos but also with fifty years of accumulated knowledge, experience and resilience unique to the first tobacco factory to craft premium handmade cigars in Nicaragua.
Joya de Nicaragua isn’t just a cigar company; it is lifeline, it is struggle, it is will to forge ahead and renew – it is Nicaragua itself. Since day one, Joya’s strength has lied in its people, who have always been committed to achieving the highest levels of excellence. JDN sets the standard for Nicaraguan cigar quality, showing consumers what it means to be the most Nicaraguan cigar.
Cinco Decadas is about celebrating being first, being best or just being. It is a testament of the ultra premium quality that characterizes the JDN family, made exclusively with prime extra-vintage leaves. It carries an immaculate balance accompanied by sweet and spicy notes. Its silky smooth smoke delivers a rich and fulfilling experience.
“Cinco Decadas is a Nicaraguan cigar of unparalleled elegance. This cigar is intended to celebrate a special moment in our company’s history and offer an opportunity to pause, reflect, give thanks – and look to the future,” said Dr. Alejandro Martínez Cuenca, Owner and Chairman of Joya de Nicaragua.
“It is our most memorable milestone yet and the most memorable of celebrations always require that you rise to the occasion. That’s what Cinco Decadas represents. We want consumers to know that in Cinco Decadas, they will find a cigar so premium that the fact that there’s one in the humidor, will be enough to celebrate,” said Dr. Martínez Cuenca.
Cinco Decadas comes in an exquisitely crafted ivory-white and gold lacquered box of 10 cigars. Each unique element of its packaging also reflects the value and artistry behind this masterpiece, from its gold embossed leaves, to the special 50th Anniversary security seal that guarantees its exclusive origin, the Joya de Nicaragua factory.
At this time, Cinco Decadas will be available in two vitolas only, as a tribute to the first formats to ever been rolled at the JDN production floor back in 1968: Diadema (6 x 54) with an MSPR $19.99 and El General (7×50) MSPR $18.99.
Cinco Decadas will be a limited on-going production of 5,000 boxes in year one available only in selected markets around the world. 3,000 of these boxes will be available in the USA, exclusively for DDRP shops during the upcoming IPCPR 86th Annual Convention and Trade Show in Las Vegas in July 2018. A limited allocation will be available to the rest of the world starting in late July.
About Joya de Nicaragua
Established in 1968, Joya de Nicaragua is Nicaragua’s first and oldest cigar factory in operation.
JDN’s commitment to quality along with their skillful and resilient people have brought their handmade cigars to over 50 countries around the world, making it Nicaragua’s most international brand.
This year, JDN pays tribute to the birth of the Nicaraguan cigar industry and celebrates five decades of being the most Nicaraguan cigar. For more information, please visit www.joyacigars.com
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.
Joya de Nicaragua extends its Modern Lineup with JOYA SILVER
The Joya line-up represents the adventurous and non-traditional side of the Most Nicaraguan Cigar. With it, JDN has pushed the limits of our factory and showcased the many sides of our people and products, varying from mellow and flavorful blends like Joya Cabinetta, going through fun and friendly cigars like Joya Red, and more sophisticated complex like Black.
The national release of Joya Silver is a shining representation in the Joya family of our continuous quest for a truly unforgettable smoke. Silver is a box pressed cigar that delivers a dynamic complexity of fresh spice, chocolate and cherry notes. Its oscuro upper-priming wrapper showcases the perfect complement between the richness of the Nicaraguan fillers and the refined sweetness of the Ecuador grown wrapper and Mexican binder. The result is a medium to full body smoke that achieves an indulging matching of flavors.
“With each Joya, we’ve aimed to cater to modern aficionados by accompanying them through their smoking journey, from beginners to connoisseurs; the line-up represents an evolution of flavor and complexity, each blend being a distinct and peculiar perspective of Nicaraguan tobacco interfused with leaves from other origins. Another feature of our Joya line is that it comes at incredible retail price. With Joya Silver we’re expanding this experience with a medium to full blend,” said Juan Martínez, Joya de Nicaragua Executive President. He continued, “Together with already popular Joya variants, Silver will continue to generate excitement among modern smokers and make their taste exploration much more rewarding.”
“In the year of our 50th anniversary, we want to be recognized as a cigar factory that delivers the expected timeless quality of a Nicaraguan cigar, but that is also willing to evolve and take on new challenges. On top of creating a cigar for the Joya Line with a more complex flavor profile, we wanted to create a strong visual impact. Joya Silver’s packaging is probably the edgiest in our portfolio, making it a smoke that shines.” said Mario Pérez, Joya de Nicaragua’s General Manager.
JOYA SILVER will be available in four sizes:
- Ultra 6 1⁄4 x 46, MSRP $6.30/stick
- Toro 6 x 52, MSRP $7.80/stick
- Corona 5 1⁄4 x 42, MSRP $6.30/stick
- Robusto 5 x 50, MSRP $7.10/stick
JOYA SILVER will be available to all US retail shops during the upcoming IPCPR 86th Annual Convention and Trade Show in Las Vegas in July 2018. As usual, Drew Estate will distribute the brand in the USA as part of our exclusive agreement. SILVER will also be available worldwide through our International Marketing Division and JDN’s partners.
Drew Estate doubles down on its Tins
Drew Estate announces the national release of Tin product line extensions to Undercrown, Deadwood, La Vieja Habana, Isla del Sol, Ambrosia and Kentucky Fire Cured. Joya de Nicaragua also features three tin extension with two Joya products and Antano 1970. The entire Tin product collection will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow held, July 14-17, 2017 in Las Vegas Nevada.
Below is the list of additions to the Drew Estate Tin Collection:
- Undercrown Sun Grown Coronets (4×32) MSRP $90 / 50ct sleeve, MSRP $18 per tin, shipping November 2018
- Deadwood Baby Jane (4×32) MSRP $90 / 50ct sleeve, MSRP $18 per tin, shipping November 2018
- La Vieja Habana Maduro Bomberito (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- La Vieja Habana Shade Bomberito (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- La Vieja Habana Habano Bomberito (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Isla del Sol Sun Grown Breve (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Isla del Sol Maduro Breve (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Ambrosia Clove Tikis (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Kentucky Fire Cured Sweet Ponies (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping July 2018
- Kentucky Fire Cured Swamp Thang Ponies (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping November 2018
- Kentucky Fire Cured Swamp Thang Sweet Ponies (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping November 2018
- JOYA Black (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- JOYA Red (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Joya de Nicaragua Antano (4×32) MSRP $90 / 50ct sleeve, MSRP $18 per tin, shipping February 2019
From Come Smoke With Us, a Drew Diplomat Retailer in Miami, Florida, Jonathan Drew Founder and President of Drew Estate, “When I walk into Tobacconists around the country I am always checking to see if they have a Water Tower, demonstrating tremendous strategic partnership between us and advances the industry through really impactful merchandising. We have been partners with Joya de Nicaragua for 10 years and their new tin lines doubles down on our shared vision of quality short smokes.”
Juan Martinez, President of Joya de Nicaragua, adds, “From day one in our partnership, Drew Estate has guided us and pushed our boundaries as a factory. The new Joya and Antano Tins are another step in that direction of innovating and conquering the market by bringing the character of Nicaraguan tobacco to the mini’s format. We’re excited to be part of the Water Tower!”
The Drew Estate Tin Collection now includes Acid Krush Classic Blue, Gold, Morado, Red and Candela, Ambrosia Clove Tikis, Deadwood Sweet Baby Jane, Isla del Sol Sun Grown and Maduro, Joya de Nicaragua Antano 1970, Joya Red and Black, Kentucky Fire Cured Ponies, Sweet Ponies, Swamp and Swamp Sweets, Larutan Dirties, La Vieja Habana Habano, Maduro and Connecticut Shade, Liga Privada No.9 & T52, Tabak Especial Dulce and Negra, Undercrown Maduro, Shade and Sun Grown.
Drew Estate releases Kentucky Fire Cured Sweets
Drew Estate announces the IPCPR national release of Kentucky Fire Cured Sweets. Kentucky Fire Cured Sweets is a twist on the Kentucky Fire Cured Blend with a sweetened, savory tip. Kentucky Fire Cured Sweets will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow held, July 14-17, 2018 in Las Vegas Nevada.
Kentucky Fire Cured Sweets features Kentucky seed tobacco grown and fire cured in Hopkinsville, Kentucky, along with Nicaraguan fillers. The cigar is wrapped with a Mexican San Andres wrapper with a sweetened tip. The mouth feel on the cigar is like bacon maple goodness mixed with bourbon and barbecue.
From the Wynwood Safehouse, Jonathan Drew Founder and President, “There are very few brands as dear to my heart as Kentucky Fire Cured. I take particular pride in the creation of new premium market segments, which is clearly what we accomplished by peating Kentucky tobacco and blending it with Nicaraguan and other Central American tobaccos. We changed the game with Kentucky Fire Cured, and now we are taking an additional huge step in the name of innovation, science, and mankind with the national release of Kentucky Fire Cured Sweets. You gonna freak out when you try this hometown hero.”
Kentucky Fire Cured Sweets are featured in the following Vitolas:
- Kentucky Fire Cured Sweets Fat Molly 5 x 56, 10 CT Soft Pack (MSRP: $62.00)
- Kentucky Fire Cured Sweets Just a Friend 6 X 52, 10 CT Soft Pack (MSRP: $72.00)
- Kentucky Fire Cured Sweets Chunky 4 x 46, 10 CT Soft Pack (MSRP: $50.00)
For full coverage Kentucky Fire Cured Sweets and all of Drew Estate’s IPCPR national releases check out our 2018 #DEIPCPR promotion at www.drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #1814), and a cocktail under the Water Tower curated by John Drew Brands.
Drew Estate Releases Isla del Sol Maduro and the Isla del Sol Sun Grown Gordito
Drew Estate announces its long awaited national release of Isla del Sol Maduro, the maduro wrapped blend of Isla del Sol, and the Gordito size of Isla del Sol Sun Grown, our original line of Isla del Sol, which will both be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow held, July 14-17, 2018 in Las Vegas, Nevada.
Isla del Sol Maduro by Drew Estate is a premium handmade cigar blended with a rare triple-Nicaraguan-leaf mix, infused with coffee, and wrapped in luscious maduro leaf that’s garnished with a sweetened cap. The infusion process, great burn and draw, cocoa notes and mellow room aroma create an island of joy during the smoke.
Isla del Sol Maduro will be featured in the following vitolas:
- Isla del Sol Maduro Robusto 5 x 52, 10 Count Box, MSRP $50
- Isla del Sol Maduro Toro 6 x 52, 10 Count Box, MSRP $54
- Isla del Sol Maduro Gran Corona 5 x 44, 10 Count Box, MSRP $46
- Isla del Sol Maduro Churchill 7 x 50, 10 Count Box, MSRP $58
- Isla del Sol Sun Grown Gordito is a 6 x 60 vitola and comes in a 16 Count Box, MSRP $91.52
The Isla del Sol Maduro and Isla del Sol Sun Grown Gordito are shipping in September.
For full coverage of Isla del Sol Maduro and all of Drew Estate’s IPCPR national releases check out our 2018 #DEIPCPR promotion at www.drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #1814), and a cocktail under the Water Tower curated by John Drew Brands.